If you read this email, it’s because you believe in the power of communicating big ideas.

Here are three tips that will help you unlock your true potential this year.

1. Implementation > Information ⚡️

As a thought leader, your ability to help people implement your ideas is far more valuable than the ideas that you share.

That means, if you want to:

1. Be able to scale and quantify your impact ⚡️

2. Build your personal brand 📈

3. Get paid to speak 💰

You should be able to deliver your content in both a keynote and workshop format. (If you’d like my help with this, click here.)

Workshops are big money (££,£££) if they deliver big impact.

Having delivered 1000’s of hours of workshops in my time, the single biggest thing I’ve learned is that…

The less I speak, the more valuable the workshop becomes.

(Ouch).

Why? Because the secret to a good workshop isn’t in what you say, it’s in what you get the attendees doing.

P.s. That means you can give all your best content away FOR free. Don’t hold back!

2. AI isn’t a shortcut, it’s a thought partner 🤖

AI will be transformative; but only if you use it correctly. Right now, most people use AI for it’s efficiency and speed.

The result? Hollow advice that sounds good, says nothing and fails to connect on a human level.

Aside from the fact that we can all spot it a mile away, the problem with harnessing AI in this way is that it bypasses the process of having to think.

If there’s anything I’ve learned from building my personal brand over the last few years it’s that the true value of creating content (for socials, keynotes, workshops, podcasts) isn’t in the finished product, it’s in the process of creating it.

Use it to:

1. Challenge your ideas,

2. Understand your audience better,

3. Refine your message…

And you won’t just increase your competence, your ideas will be taken more seriously too.

3. Play to your social strengths 🧠

That means if you prefer communicating 1 to 1 over 1 to many…
Stop chasing keynotes, start chasing podcasts.

If you love writing…
Double down on newsletters and written posts (maybe they’ll turn into a book!).

If you thrive on camera…
Stick to video.

If you like communicating your ideas visually…
Become known for your illustrations.

If you prefer online over in-person…
Learn how to deliver a jaw-dropping experience via Zoom.

Perhaps you love a voice note…
Why not turn it into a podcast?

You’re in the game of idea amplification.

There are SO many different ways to do it.

This year, why not make a commitment to focus on the ones that give you the most energy.

Here’s to an incredible 2025.

Happy new year,

Alex