Audience question got you stumped?

What to say when you don't know the answer to a question šŸ§

Try this...

Own Your ā€˜Ignorance!ā€™

What do you mean?!
Audiences are far more likely to respect and trust you if youā€™re honest. Blagging your way through an answer in an attempt to save face will not fool anyone.

So what should I do instead?
Step 1: Take a pause āøļø
Take a moment to process the question (in fact, do this after every question you're asked). Not only does this buy you time, it helps the questioner to feel heard.

Donā€™t believe me? Watch this šŸ‘‡

Steve Jobs took 6 seconds to pause before answering this heckle. Notice how the longer he paused the greater his authority?

Step 2: Own Your ā€˜Ignoranceā€™ šŸ¤·
There is power in admitting you donā€™t have all the answers. So deliver these three words confidently and without an apology:

ā€˜I donā€™t knowā€¦

Step 3: Offer a path forward šŸ›£ļø
The path forward is why you can feel confident. Here are three routes you can take in this situation:

ā€¦ but hereā€™s what I do knowā€¦ā€™
ā€¦ but I bet thereā€™s someone in the room who doesā€¦ā€™
ā€¦ but Iā€™ll get you an answer by close of play today.ā€™

Why does this work?
This isnā€™t a cross-examination. Admitting the gaps in your knowledge not only makes you more authentic, it makes you more relatable too.

Bonus tip:
Every question youā€™re asked will deliver an important insight into the wants and needs of your audience. Approach them with curiosity. Think of them as an opportunity to learn.

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Alex

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