If there was one thing you could do to take your presentations to the next level this week, try this…
❝
Use the ‘Did You know’ question
Questions are far more persuasive than statements… Especially when the facts are on your side.
In the early naughties, a cognitive psychologist called Leon Rosenblit came up with a theory known as the Illusion of Explanatory Depth. Long story short, it's a cognitive bias that leads people to believe that they understand the world with far greater detail, coherence and depth than they really do.
