🤯 The cognitive trick that will make you instantly more persuasive

If there was one thing you could do to take your presentations to the next level this week, try this…

Questions are far more persuasive than statements… Especially when the facts are on your side.

In the early naughties, a cognitive psychologist called Leon Rosenblit came up with a theory known as the Illusion of Explanatory Depth. Long story short, it's a cognitive bias that leads people to believe that they understand the world with far greater detail, coherence and depth than they really do.