🤫 Daniel Priestley's comms strategy

The other day, this LinkedIn post from Daniel Priestley left me feeling a little conflicted…

It all makes sense; so why the conflict?

Well, I’ve studied Daniel’s comms strategy for the best part of 12 years now and I feel like there’s a disconnect between what he’s saying and what I’m seeing.

So I told replied to the post and told him:

I share this because: 

Every thought leader needs a world view 🌍.

Our ability to talk about our subject through a variety of lenses is an essential skill - one that separates the 1% from everyone else.

Without one, you’re operating about about 5% of your potential. Your message becomes stale and you stop growing - because you get stuck having the same conversations with the same people.

I call this topic fatigue.

The cure isn’t a new topic - it’s approaching your topic from different perspectives.

Every lens you apply to your subject (e.g. geopolitics, philosophy, music, economics, history, AI, education) creates another door that can pull new people into your orbit.

And that creates opportunity 🧲.

I hope this email serves as a prompt to go off-piste this week!

This is exactly the kind of stuff we help our members with inside MicDrop; my community for thought leaders that speak.

We’re down to our final two spaces.

Click here to find out more

Alex