🤔 'How the hell did they land that?!'

We’ve all stumbled across a celebratory announcement post from a peer and quietly thought to ourselves:

It’s been my job to ask this question for the past 5 years.

When I started. I expected was to get answers back like:

1. "I crafted a signature talk...

2. "I pitched it to event organisers...

3. “I got on agents and bureaus books...

4. "I added 'Speaker' to my LinkedIn profile...

... and the opportunities just came rolling in 🧲."

If ONLY it was this straight forward!

Contrary to what most of the 'get booked to speak gurus' will tell you, that's not how this game works.

That the most common answer I get back (and it's not even close):
"𝗜 𝘄𝗮𝘀 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗲𝗱."

So wonderfully simple, but there's a catch.

To be worth talking about, you need:

1. 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 💬

   Messaging and positioning matter. People can only recommend what they can describe.

2. 𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 🧠

   A clear POV. And quirks - lean into those. So that your topic comes up, it's your name that follows.

3. 𝗩𝗶𝘀𝗶𝗯𝗹𝗲 𝗣𝗿𝗼𝗼𝗳 ⚡️

   The kind that comes from years of doing. Speaking. Writing. Results. Research. This is your body of work.

These are the foundations that everyone focuses on, but you can’t do any of it without:

4. 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 ✨
   You need to be surrounded by the right people, in the right rooms. That's what tips the scale.

We don't get far alone.

Everything we do inside MicDrop is build around a simple operating system…

When a member joins, the very first thing we do is help them get the fundamentals in place.

On the wheel that’s the Messaging 💬, Positioning 🧩 and Attract 🧲.

Our happiest members (the ones getting outsized results) get the foundations in place (a few hours work) and then dip in and out when they need, prioritising the one or two things a month that will have an outsized impact on their goals. That might be:

1. Attending one of our virtual sessions
   A chance to learn/practice/connect with other members

2. Contributing in the hub 💬
   To a member question or asking for help when something urgent’s comes up.
   

3. Plotting and implementing their next big move 🚀
   With members at the same stage/goal as them.

Last week, I woke up to find out that two MicDroppers had landed TEDx talks because another member had put their names forward.

It's a perfect example of what happens when you invest in the right relationships.

I’ve had a lot of conversations with prospective members over the last few days. Most (if they're being honest) join for the foundations, but they stay for the people.

On March 3rd we'll be welcoming a very small intake of new members. At the time of writing, we have 7 spaces left.

Over the next few days, I’m holding 15-minute calls with prospective members.

Click here to book a call.

Happy Friday.

Alex