👹 How Gary Neville mastered public speaking to build his personal brand

Last year, Keir Starmer invited footballer turned pundit Gary Neville to give a talk at the Labour Party Conference. It’s a great example of what can happen when you use your voice to build your personal brand. The secret to his success?

If there was one piece of advice I could give to everyone who wants to use public speaking to build their personal brand, this would be it.

His media appearances are full of opinion. He doesn't sit on the fence or try to appease the audience. He calls it as he sees it.

But here’s where it gets interesting…

When Gary Neville started out as a pundit on Monday Night Football, he displayed all of the signs of someone who was completely out of their depth…

❌ Forced smile
❌ Awkward hands
❌ Constant shifting side to side
❌ Pacing on the spot
❌ Fake laugh
❌ Inflecting up at the end of your sentence

It is a stark contrast to how he communicates today. Just watch this 43-second clip from his appearance at the Labour Party conference…

These two clips prove that communication is something that you can hone, regardless of your age. Gary has something in the second clip that he doesn’t have in the first...