How to make people laugh (and why you should)

So the next time you are preparing your next presentation, ask yourself:

How can I make this more fun?

But I’m not funny 🫤
Because you are NOT a comedian! Sounds obvious, yet it's something we all seem to forget when we attempt to bring humour into the equation. This is important to remember for two reasons:

1. Your audience isn't expecting you to be funny - this plays to your advantage because it lowers your audience's guard and in turn, increases your chances of getting a positive reaction.
   

2. Unlike a comedian, you don't need to have your audience in stitches. Lower your bar! It is highly unlikely that your audience is going to burst into hysterics when you crack your joke. Reframe your expectations - if your joke gets a smile from your audience, it's a joke well told.

So why does it work?
Humour isn't just one of the most effective ways to connect with your audience, it's one of the most effective ways of landing your message.