🏎️ What Netflix’s Drive to Survive can teach us about Data Storytelling

The data tells us who wins the race, but it’s the data story that tells us how they won.

If there is one thing you could do to take your presentations to the next level this week, make it this…

Channel your inner sports pundit.

Alex, you’re starting to sound more like Yoda every week, what do you mean?!
You might have noticed a boom in behind-the-scenes sports documentaries of late… Drive to Survive 🏎️, Break Point 🎾, Full Swing ⛳️, and Tour-De-France 🚵. Netflix are investing millions in them, and we are lapping them up (ok, maybe not Break Point 🥱).

So what?
These documentaries are data stories in disguise. They are proof that when communicated in the right way, data can be exciting. And it needs to be if you want to use it to drive decisions.

The data tells us who wins the race,
but it’s the data story that tells us how they won.

How do I ensure I don’t go into too much detail and overwhelm the audience?

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