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- šØ How to create presentations that deliver twice the impact in half the time
šØ How to create presentations that deliver twice the impact in half the time
Rory Sutherland's secret to unlocking effortless creativity.
One of my favourite speakers of all time is Rory Sutherland. I could listen to him for hours - interesting, funny, creative; everything that comes out of his mouth is golden. Why? Because he adopts this one, simple habitā¦
Keep a content palette of presentation ideas šØ
If Rory had a presenting superpower, it would be his ability to pluck extraordinary stories and insights out of nowhere and captivate his audiences.
Or so his delivery style would have you believeā¦
In fact, one of these stories took him from being considered a subject matter expert like many of you into one of the most sought-after speakers in the world šŗļø.
At TED 2009, he shared this 58-second observation about the London to Paris train šā¦
Relatable, unexpected and funnyā¦
Itās been a trusted āset pieceā that he has used in his podcast interviews and conference talks ever since; stored in his content palette so he can pull it out whenever itās needed.
[Iāve no idea where Rory keeps his, but I keep mine in the notes section of my phone and it works perfectly š±.']
But where a content palette really comes into itās own is when you use it to store your untested talk ideas too.
Every captivating presentation contains 4 types of contentā¦