The Backstory: A non-cringe way to promote your next podcast

Funny, isn’t it…

How it can be more nerve-wracking speaking in front of people you know than complete strangers.

A couple of months back, I was invited on the Behind the SME Podcast.

Now I’ve known the host, Adam since day 1 of our professional careers. We both started out in the world of door to door charity fundraising.

I’m sharing this, because…

So why was I nervous?

Well, what ever ‘it’ is, Adam’s got it.

As the charity fundraising agency grew, we would run sales schools together and I used to watch him give talks to our 250 fundraisers in awe.

While I was struggling to get my coaching business off the ground, Adam had started two businesses which have gone on to be exceptionally successful, Kene Partners, an R and D tax credits business and OPUS, a wonderful community for entrepreneurs, of which I am a member.

I’d by lying if I said I hadn’t felt a pang of comparison from time to time, especially given we’re friends outside of the working world.

So if that entices you to have a watch or a listen, please do 🙂.

Reflecting back on the interview itself, there were three things that stood out to me in particular:

1. Adam had done his research 🕵️‍♂️
   He’d read my articles, stalked my LinkedIn, listed to some other episodes. One could argue this goes without saying, but the truth is that is a rarity outside of the super established shows.
   

2. His questions were challenging 🧠

   He didn’t just take what I say a face value, it dug below the surface - which makes for a far more interesting conversation.
   
   ‘So why do you think that is?’
   ‘What do you think about…’
   ‘Surely there’s a danger it could go stale, right?’
   

3. He asked for coaching live 🎤

   Mid-interview, he turned the tables and said, “Help me find my message.” It takes guts to do that - and made for one of the most memorable moments of the conversation.
   
   Unsurprisingly, I’ve had a number of people message me about this part in the show.

I hope you found our backstory interesting and it sparks an idea for how you might promote your next podcast episode).

Alex

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