⏳ The Hourglass Technique: Unleash the true potential of your stories

Have you ever felt like something is missing from your stories but you can’t put your finger on what it is? There’s a very good chance that what’s missing is known as the hourglass technique ⏳.

Stories never land when they are rushed.

And I get it, telling a story in a presentation can feel awkward, especially when you don’t want to waste our audience’s time. But the single most effective way to ensure your message lands is with a story.

They are like a trojan horse for our ideas.

So when you’re clear on your message, the question to answer next is…

And upon finding the right story, you then have a responsibility to do it justice.

The best storytellers use the hourglass technique to create a sense of anticipation or tension. I can think of no better example than this 80-second clip of Christopher Walken…