🤫 Daniel Kahneman's secret to memorable presentations

The cognitive bias that turns presentations into memorable experiences.

Author

Alex Merry
June 12, 2023

Design your presentations around
the Peak-End Rule

What on earth is that (and who is Daniel Kahneman)?!
Daniel Kahneman is a Nobel Prize-Winning psychologist who spent years researching how we remember things that have happened to us. At the heart of our relationship between memory and experience is a cognitive bias known as the Peak–End Rule.

Go on…
The Peak-End Rule says there are two elements that significantly influence how we remember an experience (or in our case a presentation):

  1. The emotional peak (e.g. the reveal of your lightbulb moment 💡)

  2. The ending.

So how should I apply this to my presentations?

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