🤫 Daniel Kahneman's secret to memorable presentations

Design your presentations around
the Peak-End Rule

What on earth is that (and who is Daniel Kahneman)?!
Daniel Kahneman is a Nobel Prize-Winning psychologist who spent years researching how we remember things that have happened to us. At the heart of our relationship between memory and experience is a cognitive bias known as the Peak–End Rule.

Go on…
The Peak-End Rule says there are two elements that significantly influence how we remember an experience (or in our case a presentation):

1. The emotional peak (e.g. the reveal of your lightbulb moment 💡)

2. The ending.

So how should I apply this to my presentations?

Most presentations flat line. In other words, they lack any changes in emotion and tend to finish with the obligatory ‘does anyone have any questions?’

Instead, set out to take your audience on a journey where they’ll experience a range of emotions. Like this one from my book, Make It Count👇 .

Why did you make your emotional peak a trough?
When you want to persuade an audience of something, you need to help them buy into the problem the presentation is trying to solve. If everything you share evokes the same emotional response, nothing will stand out because everything feels the same.

It’s emotional monotony. By changing the tone throughout your presentations, not only will your audience stay more engaged, they’ll be more likely to remember it too.

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Alex

Whenever you're ready, here are some ways I can help:

1. Struggling to communicate your value at work? Grab a copy of my book, Make It Count 📘.
   

2. Delivering talks at conferences and companies? Join my community for thought leaders that speak, MicDrop 🎤.
   

3. Want me to equip your team with the ability to communicate their ideas with impact? Book a call here ☎️.