🥚 What's your One Sentence Origin Story?

Jill Bolte-Taylor’s TED talk has been seen nearly 30 million times. One of the reasons why was because she was able to humanise herself and her subject in a single sentence. She used…

Origin stories give our audience the answer to a very important question:

Why did you start doing what you do?

It’s a critical piece of the puzzle…

Especially when your audience hasn’t got a clue who you are. When we understand your why, it allows us to connect on a level far deeper than impressive job titles and decades of expertise.

The secret to a great origin story is to shape it around a specific trigger event. It might be:

1. A personal challenge 🧗,

2. A transformative experience 🦋,

3. The discovery of a market gap 💡 (if you’re pitching for investment)

But what if you don’t have time to go all in on the narrative?

Or the story detracts from the real point of your talk?

Or maybe you’re in a setting where sharing a deeply personal story isn’t appropriate.

That’s where the one-sentence origin story comes into its own. All of the benefits in under 32 seconds. As Jill perfectly demonstrates, (without holding a human brain) in this clip… 🍿 

Structure your one-sentence origin story like this:

For example…

One-sentence origin stories aren’t just for opening keynotes, they’re for podcasts, investor pitches, team meetings, networking events, speaker bios, personal websites, panels, job interviews, and social profiles.

One of the most impactful statements you will ever create.

So get to it :-).

Alex